BMO HSA Promotion Video

Understanding Brand Elements

Identifying visual elements that would benefit from some clean motion styling helped bring together a video that was eye-catching and on-brand. Their signature red circle with headline text required a subtle pop-in and fade-out to bring the right attention to the CTA.

Typographic Timing

Timing is everything when it comes to clean animations. A small amount of animation can go a long way when it comes to typographic layouts. Finding an iconography style that stayed out of the way while also bringing fluidity to the text elements was one key to success.