AIDS/Lifecycle Jersey
Coming up with a Sponsorship Jersey that made the wearers feel proud as well as represent the Bank of the West identity took a well strategized and visual process to reach success. Although the ride was ultimately canceled due to the global pandemic, there was still a fruitful product that came from the design brief and initiative.
Finding Inspiration
Finding the right influence took some time. The look comes from large form visuals that have a long viewing distance as well as roots in classic cycling stripes
In-situ Mock-ups
Finding a way to properly visualize the Jersey Iterations would have been difficult without the help of the right mock-up template. I was lucky to find one from a paid site with relatively inexpensive, high quality options.
Once the inspiration board and mock-up templates were set, iteration became a fun time playing with different compositions and color schemes.
